SOCIAL MEDIA ANALYTICS
Want to know how successful your social media strategy is? Once you have defined what you are trying to achieve, you must be able to accurately measure the success of your social media efforts.
Did you know?
53% of social media marketers don’t measure their success
34% of marketers are uncertain about their ability to measure the ROI of their social media marketing efforts
Only 63% of social media marketers regularly discuss ROI with business executives
Social media analytics are fundamental to your marketing success. They can help you measure your ROI, team efficiency, make more informed business decisions, and discover how your efforts compare with your competitors.
We first must make sure that the data we are collecting and reporting on is aligned with your social media strategy goals and objectives. Typical business objectives for social media include driving traffic from social to your website, acquiring and retaining new fans, increasing customer retention, increasing revenues, reducing customer service costs, understand your audience better and cross platform interactions, and getting feedback on products and services.
With your specific objectives identified, you’ll need to understand what your key performance indicators (KPIs) are that will be used to analyze results and identify trends. We employ a combination of reporting tools to provide you with this information.
Paid social media analytics, help you make efficient advertising investments and ensure the dollars you invest on social media count. Don’t waste resources promoting content which performs poorly because you aren’t measuring what paid content your audience responds to.