PAY PER CLICK (PPC) AUDITS
We offer PPC audits as a service to businesses who are looking for ways to improve their PPC efforts. Our best PPC managers will examine your PPC accounts and offer you the very same advice that we would implement if we were managing your account.
Did you know?
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Only 58% of Google Ads audited accounts had any PPC tracking in place
91% of the keywords in audited accounts produced no results, but cost 61% of ad spend budgets?
52% of Google Ads accounts audited are sending all of their PPC traffic to their homepage?
The Power of SEO Rocket
With SEO Rocket, you have the advantage of working with a Google Partner with more than 20 years’ experience successfully managing millions of dollars in paid ads.
- Benefits of having a PPC audit include:
- Identifying spending waste.
- Improving your ongoing PPC management process.
- Discovering new opportunities for expanding your PPC efforts.
- Gaining insights about your customers that can be applied to all of your marketing channels.
Read the Case Study
Our PPC Audit Process
Before We Begin We always start the audit process by asking you about your business goals and the specific outcomes with PPC that you are looking to achieve. Are you looking to generate more website traffic from a specific location or demographic, phone call leads, e-commerce sales, registrations, etc.? You may have more than one. How are you currently measuring the success for each of your PPC goals? Next, in order to conduct a comprehensive PPC audit, you’ll need to provide our agency with access to your PPC service accounts you want audited and relevant services.? The links below offer step-by-step instructions on how to provide us access to the most commonly used services: How to Safely Add an Agency to Your Google Ads Account Microsoft Ads (formerly known as Bing Ads) How to Add an Agency as a User to Your Google Tag Manager Account How to Add An Agency as a User to Your Google Analytics Account Google Merchant Center (if you are running Google Shopping Ads) Access to your website: How to Add an Agency as a User on Your WordPress site.Your PPC audit evaluates:
- Your PPC account structure
- Campaigns and ad groups organized around business objectives
- Account & Campaign Settings
- Campaign Types (Search, Display, Shopping, etc.)
- Networks
- Remarketing
- Auction Insights
- Location Targeting & Exclusions
- Device Targeting
- Budget
- Bids & Bidding Strategy
- Bid Adjustments
- Ad Delivery Method
- Ad Scheduling
- Conversion Tracking
- Google Analytics Linking
- Merchant Center (if applicable)
- Audiences
- Placements
- Ad Groups
- Ad Groups Organization
- Number of Ads per Ad Group
- Number of?Keywords Per Ad Group
- Keywords
- Relevancy
- Target Match Types Used
- Search Terms
- Negative Keywords
- Keyword performance
- Quality Scores
- Status
- Ads
- Multiple Ads in each ad group
- Ad Types
- Display Ad Size Variations
- Ad Performance
- Ad Status
- Ad Messaging Relevance
- Grammar & Spelling
- Call to action
- Display URL
- Ad Extensions
- Landing Pages
- Mobile Performance
- Clear, relevant messaging and call-to-action
- Working Forms with Thank You pages with conversion tracking
- Phone Call Tracking
Once your PPC Audit is complete, we’ll present our PPC Audit findings and recommendations to you.
